DEI, Affirmative Action & Corporate Smoke and Mirrors—You’re Being Played

DEI, Affirmative Action & Corporate Smoke and Mirrors—You’re Being Played

Alright, listen up. Because I think a lot of people are missing the point.

Corporate diversity initiatives, DEI, affirmative action—whatever you want to call it—aren’t about morality, justice, or even real change. They’re about money. And when they start rolling back these programs, don’t think for a second it’s about “listening to the people.” It’s about controlling the reaction.

You boycott one company? Cool. Guess what? Their so-called “competitor” is owned by the same people.

You leave Target for TJ Maxx? Same investors.

You ditch Bud Light for Coors? Same game, different brand.

You rage-quit one bank? They all move money through the same financial networks.

These corporations aren’t fighting each other. They’re fighting for your predictable outrage.

The Illusion of Choice: You’re Playing Their Game

Look, they don’t care where you spend your money as long as they own both doors you’re walking through. That’s why when some stores roll back DEI and others don’t, it’s not a principled stance—it’s a calculated strategy. They want a reaction.

They know you’ll boycott.

They know where you’ll take your money next.

They own that company too.

It’s like politics. You think two sides are at war, but behind closed doors, they’re all at the same parties, making the same deals, and passing the same bills.

The Target Controversy: It Was Never About Morality

Target pulling Black-owned brands off shelves? That wasn’t some ideological move. It was about profit margins. If those brands weren’t selling fast enough, they became leverage in contract negotiations. This isn’t about race, DEI, or wokeness—it’s about leverage.

So What Do You Do?

Step 1: Understand your money is power. They’re not scared of your opinions—they’re scared of you realizing how the system actually works.

Step 2: Look past the headlines. When a company does something “controversial,” ask yourself: who benefits from my reaction?

Step 3: Stop thinking in team colors. They want you choosing “red vs. blue,” “boycott vs. support,” “Target vs. Walmart.” But the real game isn’t played at that level.

This whole thing? It’s a distraction. And if you don’t recognize the playbook, you’re just another pawn on their chessboard.