Is Harley Davidson About to Ride Into the Sunset?

Is Harley Davidson About to Ride Into the Sunset?

So, here’s the deal: Harley Davidson, the iconic American brand that’s been the heart of the motorcycle scene, might be on its last legs. The current CEO, who was brought in to save the sinking ship, is throwing in the towel. Why? Because the tariffs from these trade wars have made it impossible to keep the brand afloat, especially with their dwindling market.

Here’s the kicker: Harley’s main customer base—the Baby Boomers—are aging out, and younger generations aren’t biting. The plan to tap into European and Asian markets? Well, tariffs are cramping that style. And now, the CEO is retiring, admitting defeat.

Is this the end of Harley Davidson? The Baby Boomer market fading, combined with the trade war’s wrecking ball, might just be the final nail in the coffin. Thoughts?