Nike’s Empire Is Crumbling — And They Did It to Themselves 👟

Nike’s Empire Is Crumbling — And They Did It to Themselves 👟

Nike just dropped some numbers that feel less like an earnings report and more like a 911 call:

Net income down 86%

Sales down 12%

Stock down 34%

At this point, it’s not “How do we grow?” It’s “How do we stop the bleeding before Phil Knight has to start an Etsy shop?”

The cause? Oh, it’s simple:

They lost the youth.

They jacked up prices like everyone just casually has $300 for sneakers.

They yanked their shoes from retailers and said, “Nah, you gotta buy direct from us now.”

Yeah… because nothing says "cool" like begging the Nike app for the privilege of buying socks.

Turns out, nobody wants to buy from Nike directly.

People used to buy Nikes from their favorite stores, websites, or wherever they felt like it. Nike forgot that convenience beats loyalty every time.

And the design?

It’s been on life support for years. The shoes look like a PowerPoint template slapped on rubber.

They abandoned their core audience, went all in on overpriced “hype” drops, and forgot one crucial fact:

Hype doesn’t pay the rent.

Also, here’s the biggest secret they don’t wanna hear:

The whole “sell shoes through athletes” model?

That ship is sinking fast.

Once those few aging NBA stars retire… what’s left?

Half the next-gen athletes don’t even wanna wear shoes — they’re out here promoting NFTs, protein powder, and Twitch streams instead.

Nike’s biggest competition now? Not Adidas. Not New Balance.

It’s apathy.

The youth aren’t just skipping Nike — they’re skipping shoes altogether. Slides, Crocs, barefoot — anything but the Swoosh.

Congrats, Nike. You went from “Just Do It” to

“Just Blew It.”