Nobody Wants the New Ford Bronco—and Now They’re Collecting Dust Like $38,000 Paperweights

Nobody Wants the New Ford Bronco—and Now They’re Collecting Dust Like $38,000 Paperweights

The Ford Bronco comeback? Yeah, it’s stalling harder than a high school driver in a stick shift.

Turns out, nobody wants to drop $38,000+ on a car that sounds like a wind tunnel, has misaligned panels, a removable hood that’s more of a liability than a feature, and enough recalls to make bingo cards out of them.

Add to that:

Dealer markups of $5,000, $10,000, even $20,000 over MSRP

Loan rates that’ll make your wallet cry

And monthly payments of $666.18 (not a joke) on a 72-month loan at 8% APR

Ford Broncos are now sitting on dealer lots for up to 200 days. That’s longer than some people stay at their jobs.

Dealerships are finally slashing prices, but it might be too late. Ford is even slowing production because they made too many overpriced lawn ornaments.

So the question is: Even with discounts and no markup, are you willing to pay luxury prices for a car that can’t figure out how to seal a door panel?

Or maybe—just maybe—people are realizing that $40K should get you more than road noise, rattles, and regret.