Soy Boys About to Get a Rebrand (Courtesy of Uncle Sam)

Soy Boys About to Get a Rebrand (Courtesy of Uncle Sam)

Mark these words: the U.S. is about to hype soy harder than gym bros hype creatine. Why? Because China just ghosted $13 billion worth of U.S. soybeans in a trade war snub—and Uncle Sam can’t leave American farmers hanging.

So what’s the play?

Simple: astroturf the culture. Expect a soy-splosion this summer—

Food influencers suddenly obsessed with tofu.

Gym bros preaching the anabolic power of tempeh.

Restaurants pushing soy-based meat substitutes like they’re the new Wagyu.

And here’s the wild part—“soy boy” might actually get reclaimed… by the right.

You’ll blink and see your least-likely cousin drinking soy milk on TikTok while wearing camo Crocs, saying it’s "for the gains and the country."

Because when capitalism meets a crop crisis, nothing’s off limits—not even meme culture.

Welcome to Soy-Op 2025.

Watch the ads. Count the tofu. And remember who called it first.