The DEI “Backlash” Is Just a Distraction—Your Money Still Goes to the Same People

BREAKING: The DEI “Backlash” Is Just a Distraction—Your Money Still Goes to the Same People

Alright, listen up. Because a lot of people are missing the bigger picture when it comes to all this “DEI rollback” talk. Companies cutting diversity programs. Affirmative action getting gutted. Whatever name they slap on it—it’s all theater.

Here’s the deal: Boycotting one company just to shop at another won’t change a thing.

Why? Because these companies aren’t actually competing. They’re all owned by the same people.

TJ Maxx, Marshalls, and Ross? Same ownership.

Pepsi and Frito-Lay? Same company.

Your bank and your other bank? Same pool of money.

It’s all one big game. And the people running it already planned for this reaction.

They don’t care which store you shop at—as long as it’s still their store.

The same way politicians pretend to be at war with each other but sit in the same rooms, agree on the same policies, and move money around behind closed doors—corporations do the exact same thing.

So when you see a company rolling back DEI, ask yourself:

Why now?

Who benefits from the outrage?

Where is the money actually going?

Maybe Target removed Black-owned brands not because of some grand cultural war, but because sales weren’t high enough, or they wanted leverage in contract negotiations. Maybe they’re playing chess while we’re arguing over checkers.

At the end of the day, it’s about leverage. And as long as they keep us reacting instead of strategizing, they win. Every time.